Work clothes
Work clothes
As a starting point, a company logo in colours must always be placed on the work clothes, unless the colour of the clothes conflicts with the do's and don'ts.
The trademark on the back is only used if there is not enough space for the company logo. Therefore, it is only allowed to place one logo or one trademark on the back - consequently, if there is a logo on the back, it is not allowed also to place a trademark on the pocket of the trousers.
Shirts and wests
The logo must always be placed at the left part of the chest - unless there is a pocket. In this case the logo is allowed to be placed at the right. All logos shall be made with a maximum width of 78 mm on the front, and if there is a logo on the back it shall be 270 mm at the most.
Shirts and wests with brand
The logo must always be placed at the left part of the chest - unless there is a pocket. In this case the logo is allowed to be placed at the right. All logos shall be made with a maximum width of 78 mm on the front, and if there is a logo on the back it shall be 270 mm at the most.
Size of brand logo
The primary sender on the shirt is the company of the Danish Agro group, placed on the front of the shirt – not the brand, which is placed on the back.
Therefore, the brand logo must not be too dominating and shall have a maximum width of 270 mm – no matter what the design guide of the brand is telling you.
This way, we achieve a more elegant way of presenting the individual brand - completely in line with how we execute the rest of the marketing of the group.
Jackets in dark colours
The logo must always be placed at the left part of the chest - unless there is a pocket or zipper. In this case the logo is allowed to be placed at the right. All logos shall be made with a maximum width of 78 mm on the front and 270 mm at the back.
Coveralls, trousers and shorts
The logo must always be placed at the left part of the chest with a maximum width of 100 mm. The trademark shall be placed on the right back pocket with a width of 80 mm.
Jackets in neon colours
The logo shall be used in black and not in the brand colours!
The logo must always be placed at the left part of the chest - unless there is a pocket or zipper. In this case the logo is allowed to be placed at the right. All logos shall be made with a maximum width of 78 mm on the front and 270 mm at the back.
Boiler suits and coveralls in neon colours
The logo shall be used in black and not in the brand colours!
The logo must always be placed at the left part of the chest with a maximum width of 100 mm, unless there is a centered zipper. In this case the logo shall be placed at the left part of the chest with a maximum width of 78 mm. On the back the logo can be placed with a maximum of 270 mm. The trademark shall be placed on the right back pocket with a width of 80 mm.
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