Design principlesGraphic elementsHow to use the trademark

How to use the trademark

The half trademark should always be used as a graphic element in top of every offline advertisement. The half trademark should be white and have no transparency.

The upper 50% of the trademark should be placed to the right on the advertisement and should only be shown in 100% white - never with transparency.

The trademark must always have minimum 130% space above and below it. Using a half trademark on a picture require a picture height of minimum 65% of the complete trademark.

If the height of the picture is under 65% of the complete trademark, the trademark should be omitted.