Special releases
Special releases
When making a special release, or if you have problems finding a suitable frontpage picture on a publication, you can choose to use a layout with a half trademark. To ensure a uniform size of the trademark you must use the shown grid.
Complete trademark
As an alternative the frontpage could also have the complete trademark centered and shown in this grid to ensure a uniform size.
When using the trademark in its full size any use of colours must comply with the rules of allowed colours which limits the different versions - see examples below.
Do's and don'ts
A black trademark is not allowed, but you can either use the Logo Green or a picture placed in the trademark.
Otherwise it is allowed to have a Logo Green coloured frontpage with a white trademark.
Please note: This kind of front page is only allowed as displayed in the three versions below.
Trademark in Logo Green.
Trademark with picture inside.
Trademark in white on Logo Green background.
Half trademark
When using the half trademark it is seen as a graphic element and not a 'real' trademark - but not a watermark. Therefore it is possible to use different colours which normally isn't allowed for the trademark.
Depending on the content you can either use the trademark in the Danish Agro Logo Green or the Sprout Green colour. If you want to have a watermark effect you can use 10% Black.
Do not ever use transparency in colours, but only the full brand colours from the core elements.
You can also choose to insert a picture in the trademark, like it is done in the COP report for United Nations.
Finally, you can have a Logo Green coloured frontpage with a white or Sprout Green trademark.
Please note: This kind of front page is only allowed as displayed in the six versions below.
Trademark in Logo Green.
Trademark in Sprout Green colour.
Trademark in 10% Black.
Trademark with picture inside.
Trademark in white on Logo Green background.
Trademark in Sprout Green on Logo Green background.