Online banners
Online banners
The online banners must always have a ‘touch’ of Danish Agro and shall therefore be based on the same graphic elements that is the foundation of all other ads.
The starting point is always to make the banners in the same graphic style that is used on our websites and in our brochures and other materials.
This means, for example, that if you insert a button on a banner, it should be using the same style as on the website – it may not be in any other colours or be styled with shadows or other effects.
Neither is it allowed to use the splash in other colours than red and green with one exception: You can use a white splash with black text if it is absolutely necessary.
Please notice
The examples of banners on this page are all based on the core elements and design principles of the Danish Agro brand. The purpose is to get inspiration on how you can make your own banners, but also a guide to remind you to keep on track.
Please use the colours in a way that your banners always can be recognized as being from the Danish Agro Group.
Simple banners
These banners are made with the most basic elements, like use of colours, splashes and buttons on websites.
Banners with products
By using the splash behind the products, you can create a kind of 'stage' to highlight the product. By using the different colours of the colour palettes for the splash and background you can create different versions of the banners but still maintain an affinity with our brand.
Banners with pictures
By inserting a picture in the splash you can create a kind of 'stage' to highlight the product - and if it is possible, you can let some of the elements in the picture 'grow out' of the splash to make the banner more interesting. The banners can also be made based on the offline ads with the white half trademark or with a full size picture with a simple message. To keep the banner design simple, please consider the amount of elements - it's better to leave out a few things rather than having a lot of elements.
Using the logo on white background
You can easily opt out the button to make space for other elements - for example the logo placed in a white box where it complies the rules of respect distance.
Flipping pages
For online banners (only) you can add an effect of a flipping page instead of a button. The flipping effect can be downlaoded as different PNG-files under Download Templates.
Use the colours of the palettes
Depending on the pictures you can use the colours of the primary palettes - that means the eight green colours. In addition, in a few cases you can use the other colours for special occasions, such as Halloween, Easter and similar.
