Trademark
Trademark
The Danish Agro group and all the subsidiary logos have the same trademark – the two leaves.
The trademark represents growth, development and progress and provides a visual link to our industry.
It combines the subsidiaries together with a visual link across the group that strengthens our branding - every company in the Danish Agro group are Cultivating Value.
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Public/Trademark/Trademark_green.png&AlternativeImage=/Images/missing_image.jpg)
The trademark should be shown in colours on a 100% white background whenever possible.
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Public/Trademark/Trademark_distance.png&AlternativeImage=/Images/missing_image.jpg)
Please respect a minimum distance of 30% of the trademark's own size.
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Config/divider.png&AlternativeImage=/Images/missing_image.jpg)
Allowed colours
Please respect that it is ONLY the options below that are allowed.
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Public/Trademark/Trademark_do_green.png&AlternativeImage=/Images/missing_image.jpg)
Logo green or logo blue trademark on white background.
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Public/Trademark/Trademark_do_with_picture.png&AlternativeImage=/Images/missing_image.jpg)
Trademark with agriculture skin on white background.
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Public/Trademark/Trademark_do_black_on_white.png&AlternativeImage=/Images/missing_image.jpg)
Black trademark on white background.
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Public/Trademark/Trademark_do_black_on_gray.png&AlternativeImage=/Images/missing_image.jpg)
Black trademark on a light grey background.
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Public/Trademark/Trademark_do_white_on_gray.png&AlternativeImage=/Images/missing_image.jpg)
White trademark on a dark grey or black background.
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Public/Trademark/Trademark_do_inverted.png&AlternativeImage=/Images/missing_image.jpg)
White trademark on logo green or logo blue background.
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Config/divider.png&AlternativeImage=/Images/missing_image.jpg)
Disallowed colours and special effects
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Public/Trademark/Trademark_dont_outline.png&AlternativeImage=/Images/missing_image.jpg)
Do not use outline.
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Public/Trademark/Trademark_dont_shadow.png&AlternativeImage=/Images/missing_image.jpg)
Do not add drop shadows.
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Public/Trademark/Trademark_dont_special_effects.png&AlternativeImage=/Images/missing_image.jpg)
Do not add special effects.
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Public/Trademark/Trademark_dont_gradient.png&AlternativeImage=/Images/missing_image.jpg)
Do not add gradient.
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Public/Trademark/Trademark_dont_red.png&AlternativeImage=/Images/missing_image.jpg)
Do not use red or any other colours.
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Public/Trademark/Trademark_dont_rotate.png&AlternativeImage=/Images/missing_image.jpg)
Do not rotate.
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Public/Trademark/Trademark_dont_flip.png&AlternativeImage=/Images/missing_image.jpg)
Do not flip or mirror.
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Public/Trademark/Trademark_dont_skew.png&AlternativeImage=/Images/missing_image.jpg)
Do not skew.
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Public/Trademark/Trademark_dont_stretch.png&AlternativeImage=/Images/missing_image.jpg)
Do not stretch.
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Public/Trademark/Trademark_dont_blur.png&AlternativeImage=/Images/missing_image.jpg)
Do not blur.
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Public/Trademark/Trademark_dont_sky.png&AlternativeImage=/Images/missing_image.jpg)
Do not use pictures that don't have an agricultural motive or ruins the shape of the trademark.
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Public/Trademark/Trademark_dont_truck.png&AlternativeImage=/Images/missing_image.jpg)
Do not use motives that grows out of the trademark.
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Config/divider.png&AlternativeImage=/Images/missing_image.jpg)
Creativity with limits
Creative use of logo and trademark is allowed, as long as it follows our guidelines. As an example, do not use multiple trademarks as shown below.
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Public/Trademark/Trademark_and_logo_do_baltic_agro.png&AlternativeImage=/Images/missing_image.jpg)
![](/Admin/Public/GetImage.ashx?Width=1920&Height=845&Crop=5&DoNotUpscale=True&FillCanvas=False&Image=/Files/Images/Brandhub/Public/Trademark/Trademark_and_logo_dont_baltic_agro.png&AlternativeImage=/Images/missing_image.jpg)
More examples...
The do's and don'ts regarding how to use the trademark of the Danish Agro group is based on the same rules as the logo.