Core elementsPicture principles

Picture principles

The subject in the center
Farmers are in focus. Who the farmer is. The know-how and value for the farmer is supported – and how to use our services.

Original colours with a twist
We use genuine, original photos in a raw, uncomplicated style. To give them a more edgy look, we adjust the contrast a bit. 

Natural situations
We use pictures where the subject is in its natural environment, taken in eye level with the motive and the viewer.

Real animals and people
We use real animals, people and preferably our customers and employees. 

Please note that the pictures below only are ment as inspiration to what we want our subsidiaries to do. They are not in high resolution and can not be used for advertisements.