Respect Distance
Respect distance
The logo is the most important indication of the sender and therefore needs air around it. We want to keep the logo clean and simple, which is why the following respect distances must be observed at all times.
Logo without payoff
The logo shall be shown in colours on a 100% white background whenever possible.
Please respect a minimum distance to the logo, equivalent to the height of a capital letter above the trademark and the height of the trademark below the logo.
Logo with payoff - Cultivating Value
The logo shall be shown in colours on a 100% white background whenever possible.
Please respect a minimum distance to the logo, equivalent to the height of a capital letter.
Logo with subname
The logo shall be shown in colours on a 100% white background whenever possible.
Please respect a minimum distance to the logo, equivalent to the height of a capital letter above the trademark and the height of the trademark below the logo.
Logo only for signs and pylons
Since the normal respect distance around the logo will require very large signs on buildings and pylons, the following special rule, where the respect distance is smaller, can be used.
The rule applies to all signs where the logo stands alone, as shown below. If a logo is placed on a sign together with other information, such as opening hours, the general rules for respect distance apply.
The logo shall be shown in colours on a 100% white background.
Please respect a minimum distance to the logo, equivalent to the height of the dot in the i in Danish above the trademark and the height of the trademark below the logo.
Vertical placement
The logo is always oriented with the trademark uppermost and the reading direction from bottom upwards. The same applies to the payoff.
The same principles are used when designing flags.
